Get To Know Me
Hi, I’m Swathy, a passionate digital marketing consultant specializing in social media marketing, content creation, and graphic design. My journey in digital marketing began with a high-impact internship at Populus Empowerment Network, where I contributed to social media campaigns for a prominent political party. This experience ignited my passion for strategic content creation and audience engagement, driving me to specialize in data-driven digital marketing strategies.
I hold an M.A. in Communication from M.O.P. Vaishnav College for Women and a B.Sc. in Visual Communication from S.D.N.B. Vaishnav College for Women. My background spans political campaigns, media production, and nonprofit branding, providing me with a comprehensive understanding of developing and executing effective digital strategies that deliver measurable results.
At Populus Empowerment Network, I honed my digital marketing skills, developing and implementing social media campaigns that increase in audience engagement. My strategic content planning led to achieving trending status on X (formerly Twitter), demonstrating my ability to generate buzz and expand reach. I managed content schedules and rigorously monitored platform performance across multiple social media channels, ensuring consistent brand messaging and optimized reach.
My experience also includes hands-on work in television production at Mercury Network (Neeya Naana Production House) and graphic design at Nanjil Anand Foundation. These experiences have strengthened my visual communication skills, providing a solid foundation for creating compelling and impactful digital content across various platforms.
Work Experience
A creative individual experienced in social media management, graphic design, and television production, I excel at crafting engaging content and managing successful campaigns across digital and traditional media.
Social Media Management (Internship)
May 2023 – June 2023
As a Social Media Management Intern at Populus Empowerment Network, I successfully managed social media campaigns for a major political party. My key responsibilities included content creation, analyzing engagement metrics (particularly on Facebook campaign pages), and actively contributing to trending topics on X (formerly Twitter). I also efficiently scheduled and monitored daily posts across Facebook, Twitter, and Instagram. This experience provided valuable insights into political campaigning and strategic social media strategy.
Pre & Production
(Internship)
May 2023 – June 2023
As a Pre & Production Intern at Mercury Network (Neeya Naana Production House), I contributed to pre-production by selecting participants and brainstorming engaging discussion topics. I also conducted in-depth research to inform topic development and participant selection. During production, I observed and actively learned about the use of cameras, lighting, props, scripting, and other essential television production equipment. This internship provided valuable hands-on insight into the entire television production process, from concept to filming.
Graphic Designer
(Internship)
May 2023 – June 2023
As a Social Media Graphic Designer Intern at Nanjil Anand Foundation, I designed engaging graphics for social media platforms, adhering to brand guidelines. I collaborated with the marketing team to brainstorm ideas, produced assets, and supported the visual strategy for campaigns. I optimized designs for different formats, ensuring consistency across posts, stories, and ads. I researched design trends and incorporated innovative elements to enhance engagement. Additionally, I analyzed post-performance metrics to refine content strategies.